Classwork/Homework: IB L&L HL – Media for Deconstruction

For consideration and deconstruction, the “Be Stupid” campaign from Diesel. Please choose a print ad and deconstruct it using our deconstruction questions. Consider if this is an ethical media message, as well.

Diesel - Be Stupid 1

Diesel Be Stupid 2

 

Diesel Be Stupid 3

Diesel Be Stupid 4

 

For discussion in class, please also view this ad. If you would like to quickly work through the deconstruction questions as well, that’s always a good idea. Pay close attention to the data being compared within the ad.

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